Sunday, February 15, 2009

Moblie Payment System in Malaysia: Its potential and consumers' adoption strategies

For the adoption from Wikipedia website, Mobile payment (also referred to as mobile web payment or WAP billing) is the collection of money from a consumer via a mobile device such as their mobile phone, SmartPhone, Personal Digital Assistant (PDA) or other such device.
The mobile payment can be used to purchase any number of digital goods and physical goods. For example digital goods are ring tones, games, wallpaper for mobile phone and the booking cinema ticket and air ticket. Usually purchase digital good are through by SMS based transaction payments or mobile web payment (WAP).

Mobile payments services indeed have a great potential and advantage. Consumers are more comfortable with low-value transactions over such non-traditional means. Common applications will include payment for transportation, parking, restaurants, convenience stores, retail outlets, e-tickets to name a few - typically for low-value items. This helps especially when consumers are in need of cash but doesn’t have any in hand, therefore with mobile payments they do not need to even search for an ATM machine to withdraw the needed money for the payment.

In order to encourage consumer to adopt mobile payment systems, it should enhance consumer confidence toward security, safety and reliability of the systems. It can also educate consumers through seminar or advertisement about the function and the usage of mobile payment system. Furthermore, it should increase the number of company that can accept mobile payment system.

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